# Deliver a digital product by email

> An automation that emails the buyer of an ebook, guide or course their private access link, or the download link, right after payment.
>
> Source: https://docs.bcl.my/automation-digital-product-delivery/

When someone buys a digital product, they want it now. This automation emails the buyer their link as soon as the payment succeeds, whether you deliver through BCL's protected content or a plain download link. It runs for the one form that sells the product.

## What you need

A payment form with **Multiple Items** whose item has either:

- protected content linked to it, see [Deliver digital products securely](/secure-digital-delivery/), or
- a **Download Link**, see [Sell digital products](/sell-digital-products/).

The example uses the demo form "Kopi Kampung Home Brewing E-Guide", whose item "Home Brewing Guide" is linked to protected content.

## Build it

Start from a blank automation (see [Create an automation](/create-automation/)):

1. Go to **Automations**, click **New Automation**, name it "E-Guide Delivery" and click **Create**.
2. Click **Add Node** and pick **Payment Successful**. Double-click the trigger, set **Payment Source Type** to **Payment Form**, pick your form in **Specific Form** and click **Save Trigger**.

   *(Screenshot: Payment Successful Trigger Settings with the e-guide form picked in Specific Form)*

3. Click **Add Node** and pick **Send Email**. Double-click it, fill it in as below and click **Save Email**.

   | Field | Enter |
   | --- | --- |
   | **Action Name** | Send the e-guide |
   | **Recipient Email** | `{email}` |
   | **Email Subject** | `Your {product_name_1} is ready` |
   | **Email Content** | The message below |

   ```text
   Hi {name},
   Thank you for buying {product_name_1}. Open it here:
   {protected_content_url_1_1}
   The page asks for a one-time code, which we send to this email address.
   Lost this email? Get a new link here: {access_finder_url_1_1}
   Happy brewing,
   {business_name}
   ```

   *(Screenshot: Email Action Settings with the protected content variables in Email Content)*

4. Click **Update Automation**.

The finished workflow:

*(Screenshot: The workflow canvas with Payment Successful connected to Send the e-guide)*

Pick the variables that match how you deliver. The number after the name is the item's position in the order; for protected content, the second number is the content's position on that item.

| Variable | Use it for | Value in the demo run |
| --- | --- | --- |
| `{protected_content_url_1_1}` | The buyer's private link to the first content of item 1 | `https://<your-subdomain>.bcl.my/content/KLxu9odA...` |
| `{access_finder_url_1_1}` | A page where the buyer requests their link again | `https://<your-subdomain>.bcl.my/content/O6FYW1GU/access` |
| `{protected_content_title_1_1}` | The content's title | Kopi Kampung Home Brewing Guide |
| `{download_link_1}` | The **Download Link** of item 1 | Empty: this item uses protected content |
| `{product_table}` | All items with an **Access** button each | A table |

For a form that sells several products, `{product_table}` is simpler: it lists every item bought with its own **Access** button.

## Test it

Check the recipe with a test run before you rely on it:

1. Buy the product on your form in Test Mode, with your own email.
2. Open the automation and click **Overview**. The purchase shows in **Execution History**, and a delivered email shows as **Completed**.

   *(Screenshot: Execution History with the run for the test purchase highlighted)*

3. Click **View**: **Execution Data** lists `protected_content_url_1_1` and the other item variables with the values the email used.

## Tips

A few ways to get more from this recipe:

- **Use the trigger's form filter.** Without it, buyers of other forms get an email with empty links.
- **Keep BCL's own emails in mind.** If the form's custom email already sends `{product_table}`, the buyer gets both; turn one of them off.
- **Link the access finder page.** Buyers lose emails; `{access_finder_url_1_1}` lets them get a fresh link without contacting you.

## Common issues

### My customer paid but got no download link. Why?

The standard payment email does not include download links. Send them with an automation like this one, or with a custom email in the form's Notification Settings that contains {product_table}.

### What is the difference between {download_link_1} and {protected_content_url_1_1}?

{download_link_1} is the Download Link you typed on the item, the same for every buyer. {protected_content_url_1_1} is a private link for this buyer to your protected content, opened with a one-time code.