# Track Google Ads conversions on a form

> Count purchases from your Google Ads by adding your Google Tag ID and Conversion Label to a form.
>
> Source: https://docs.bcl.my/google-ads-conversion/

Google Ads conversion tracking tells Google Ads which clicks on your ads turned into a paid order, so you can see which ads make money. You add it to each form you advertise: a **Google Tag ID** and a **Conversion Label**.

BCL loads your Google tag on the form and sends a **conversion** event with the amount and order number when the receipt page opens after a successful payment. COD and manual bank transfer orders send it when the order is placed. Google Ads conversions are sent from the customer's browser only; there is no server-side option for them.

## Get your tag and label from Google Ads

You need a conversion action for purchases first:

1. In [Google Ads](https://ads.google.com/), go to **Goals** → **Conversions** → **Summary** and open your purchase conversion action (or create one for a website).
2. Under **Tag setup**, choose **Install the tag yourself**.
3. Copy the Google tag (it contains **AW-** followed by numbers) and the event snippet (its **send_to** value looks like AW-1234567890/AbCdEfGh).

## Add the tag and label to your form

The same **Google Ads** tab is on payment, event and booking forms.

1. Go to **Payments** → **Forms** and click **Edit** on the form.

   *(Screenshot: The Payment Forms list with the Edit button on a form highlighted)*

2. Click **Advanced**.

   *(Screenshot: The Edit Payment Form page with Advanced highlighted)*

3. Open the **Google Ads** tab and turn on **Enable Google Ads Conversion Tracking**.
4. Paste your tag ID into **Google Tag ID** and your send_to value into **Conversion Label**.

   *(Screenshot: The Google Ads tab with the switch, Google Tag ID and Conversion Label highlighted)*

5. Click **Save Advanced Settings**.

   *(Screenshot: The Save Advanced Settings button highlighted)*

> **Tip**
> Not sure which part is which? Click the code button at the end of **Google Tag ID** (or the document button at the end of **Conversion Label**), paste the whole script from Google Ads and click **Extract**. BCL fills in the field for you.

*(Screenshot: The Extract Google Tag ID window with a Google tag script pasted and the Extract button highlighted)*

## Payment links and affiliates

Google Ads tracking is also available outside forms:

| Where | Where to set it | Notes |
| --- | --- | --- |
| **Payment links** | **Platform Setup** → **Link Configuration** → **Pixel Settings** | One setting for all your payment links. |
| **Affiliates** | The affiliate's own dashboard: **Promotion Links** (see [Share your affiliate links](/affiliate-promotion-links/)) | Sent only for sales that affiliate referred, and only when the payment succeeds. |

## Tips

A few things help your conversions count correctly:

- **Check that the conversion was sent.** Go to **Tools** → **Marketing Logs** and open the **Google Ads** tab. Each row is one conversion, with the tag and label BCL used. See [Marketing Pixel Logs](/marketing-pixel-logs/).
- **Use the purchase conversion's label.** Each conversion action in Google Ads has its own label. Copy it from the purchase action, not from a sign-up or page-view action, or the sale is counted under the wrong goal.
- **Want purchase reports as well?** Google Analytics 4 is set once for your whole account under **Platform Setup** → **Integrations**. See [Track purchases in Google Analytics 4](/google-analytics/).

## Common issues

### What is the difference between the Google Tag ID and the Conversion Label?

The Google Tag ID (AW- followed by numbers) identifies your Google Ads account. The Conversion Label (AW-number/label) identifies the conversion action, for example Purchase. BCL needs both.

### Do COD orders count as Google Ads conversions?

Yes. BCL sends the conversion when the payment succeeds, and also when a COD or manual bank transfer order is placed and still pending.

### Can my affiliates track their own Google Ads?

Yes. Each affiliate can add their own Google Tag ID and Conversion Label for your form in their affiliate dashboard. Their conversion is sent only for sales they referred.