# Build a two-step funnel: sales page, then checkout

> Send ad traffic to a sales page with no form, then a button to a separate checkout form, using the Use as minisite switch.
>
> Source: https://docs.bcl.my/two-step-funnel/

A long sales page loses buyers before they reach the form at the bottom. A two-step funnel fixes that: your ads send people to a sales page with no form, and a button on it takes them to a short checkout form. In BCL you build it from two payment forms and the **Use as minisite** switch.

A minisite is a payment form that shows only its page content: no items, prices, payment options or **Complete Payment** button. Your page content, the footer, the page title, the link preview and the tracking pixels stay as they are.

## Step 1: Make the checkout form

This is the form buyers pay on. Create a normal payment form with your product and price. See [Create a payment form](/create-payment-form/).

1. Go to **Payments** → **Forms** and find your checkout form.
2. Right-click **View Form** and copy the link. It looks like `https://<your-subdomain>.bcl.my/form/your-checkout-slug`.

   *(Screenshot: The forms list with View Form highlighted on the Kopi Kampung Coffee Checkout form)*

## Step 2: Make the sales page and switch on Use as minisite

Create a second payment form for the sales page, or edit the one your ads already use.

1. Go to **Payments** → **Forms** and click **Create Form**, or **Edit** on the sales page form.
2. On the **Payment Details** tab, under **Type of Form**, choose **Landing Pages**. BCL still asks for a price and a **Payment Option**; buyers never see them.

   *(Screenshot: The Type of Form buttons with Landing Pages highlighted)*

3. Open the **Form Configuration** tab and switch on **Use as minisite**. Leave **Form Active** on.

   *(Screenshot: The Form Status section with the Use as minisite switch highlighted and switched on)*

4. Click **Add Payment Form** for a new form, or **Update Form** for an existing one.

## Step 3: Add the button to the checkout

Add a button that links to the checkout form.

1. Click **Edit Landing Page** at the top of the form.

   *(Screenshot: The Edit Payment Form header with Edit Landing Page highlighted)*

2. Build your page with **Text** and **Image** blocks, then click **Button** under **BLOCKS** to add a button.

   *(Screenshot: The Landing Page Builder with the Button block highlighted)*

3. Click the button on the page. Under **Link Settings**, set **Link Type** to **Custom URL** and paste the checkout link into **Link URL**. Change **Button Text** if you like, for example "Buy Now - RM 45".

   *(Screenshot: The button's Link Settings with the checkout link in Link URL highlighted)*

4. Click **Save**.

> **Note**
> Don't use **Scroll to Form** as the **Link Type**: a minisite has no form to scroll to. An **Image** block has the same **Link Settings**, so a clickable banner works too. On a **Custom HTML** page, add a normal link instead, for example `<a href="https://<your-subdomain>.bcl.my/form/your-checkout-slug">Buy Now</a>`. A **Sales Page** type shows one image and nothing else, so it has no place for a button.

## Step 4: Test the funnel

1. Open the sales page with **View Form**. Check that the payment form is gone.

   *(Screenshot: The Kopi Kampung sales page with the Buy Now button highlighted and no payment form)*

2. Click your button. The checkout form opens with the product and price.

   *(Screenshot: The Kopi Kampung Coffee Checkout form with buyer details and a total of RM 45)*

3. In Test Mode, make a test payment to check the receipt.

## When buyers see Payment Form Closed

**Use as minisite** never shows **Payment Form Closed** on its own. BCL shows this notice instead of a form when:

| What you set | What the buyer sees |
|---|---|
| **Form Active** is switched off | **Payment Form Closed** fills the page. On a **Custom HTML** form that is not a minisite, your HTML stays and the notice shows where the form was. |
| The **Available Until** date has passed | **Payment Form Closed**, or your page from **Redirect when closed** |
| The **Available From** date has not come yet | An **Opening Soon** countdown |

*(Screenshot: The Payment Form Closed notice with the Return to homepage link)*

So to hide a form, use **Use as minisite**, not **Form Active**. Keep **Form Active** on for both forms, and check the checkout's dates, or the button leads to a closed page.

## Tips

- **Add your tracking pixels to both forms.** The sales page fires **PageView** and **ViewContent**; **InitiateCheckout** and **Purchase** fire on the checkout form. See [Facebook Pixel](/facebook-pixel/).
- **Keep the price the same on both pages.** The price on your sales page is text you typed; the checkout charges its own **Amount**. Update both when the price changes.
- **Use the checkout link for retargeting.** People who opened the checkout but did not pay are your warmest audience. Build an ad audience from visits to the checkout URL.

## Common issues

### How do I remove the form from my sales page?

Edit the form, go to General → Form Configuration and switch on Use as minisite, then click Update Form. The page keeps your content and hides the payment form. Add a button that links to a separate checkout form.

### I switched off Form Active to hide the form, and now my page says Payment Form Closed. Why?

Form Active closes the form to buyers, so BCL shows Payment Form Closed instead. Switch Form Active back on and use Use as minisite to hide the form.

### Does my Facebook pixel still work on a minisite?

Yes. A minisite still fires PageView and ViewContent. InitiateCheckout and Purchase fire on the checkout form, so add the pixel to both forms.