Add a Meta (Facebook) pixel to a form

Watch the steps

1. 1Edit
2. 2Advanced
3. 3Facebook Pixel
4. 4Enable Facebook Pixel
5. 5Facebook Pixel ID
6. 6Save Advanced Settings

Add a Meta (Facebook) pixel to a form (0:21)

A Meta (Facebook) pixel tells Meta which people from your ads visited your form and paid. You add it to each form in BCL, and you can add a Conversions API token so purchases still reach Meta when the browser blocks the pixel.

BCL fires PageView, ViewContent and InitiateCheckout on the form, and Purchase after a successful payment.

Copy your Pixel ID

Get the ID from Meta first:

1. Open Meta Events Manager and go to Overview.
2. Copy the ID shown under your dataset (pixel) name. It is a 15 or 16 digit number.

Add the pixel to your form

The same Facebook Pixel tab is on payment, event and booking forms.

1. Go to Payments → Forms and click Edit on the form.

   

2. Click Advanced.

   

3. Open the Facebook Pixel tab and turn on Enable Facebook Pixel.

4. Paste your ID into Facebook Pixel ID.

   

5. Click Save Advanced Settings.

   

Add the Conversions API token

The Conversions API sends the Purchase event from BCL’s server, so it is counted even when the customer uses an ad blocker.

1. In Meta Events Manager, go to Datasets, pick your dataset and open Settings.

2. Under Set up direct integration, click Generate access token and copy it.

3. Back in BCL, on the form’s Facebook Pixel tab, turn on Enable Facebook Conversions API.

4. Paste the token into Facebook Conversions API Token.

   

5. Click Save Advanced Settings.

Tip

To check your setup, paste the test code from Meta’s Test events tab into Facebook TEST_CODE. Clear it when you finish testing.

For COD and manual bank transfer orders, turn on Trigger Purchase Event on Pending to send the Purchase event when the order is placed instead of when it is paid. With it off, Meta hears about the order only when you approve it, and only through the Conversions API; approving it later never sends a second Purchase. See COD orders in your dashboard and ad tracking. The TikTok Pixel and Google Ads tabs next to Facebook Pixel work the same way for those platforms.

Tip

Events Manager is not real time: check Marketing Logs first. Go to Tools → Marketing Logs and open the Facebook tab. A row for the order means BCL sent the Purchase, even if Meta has not shown it yet. See Marketing Pixel Logs.

Common issues

My landing page is on Canva. Can I still track purchases with Meta Pixel?

Yes. The pixel is set on the form, not the landing page, so it works wherever your customers come from. Add it under the form's Advanced → Facebook Pixel tab.

See it in the steps

Why are some Purchase events missing in Meta Events Manager?

Ad blockers and some browsers stop the pixel from firing. Turn on Enable Facebook Conversions API and add your token so BCL also sends the Purchase event from its server.

See it in the steps

Do I need to add the pixel to every form?

Yes. The pixel is set per form, so add it to each form you advertise.

Related articles

• Create your first payment form
• Fix a form that shows twice after a Canva embed
• Add a TikTok pixel to a form
• Server-side tracking (Conversions API) explained